On Page Optimization Techniques



on-page-seo


On-Page SEO  is a method by which individual webpages are optimized to get higher rank in search results page and to attain more user’s attention. In On-Page, both content and HTML source code of a webpage is optimized.

On-Page Factors :


Title Tag 


Title tag is an HTML element that gives information about the title of a web page. The Title is given within the Head section.

<head>
  <title>Example Title</title>
</head>


title-tag

The title contains the accurate description about the webpage and it  is displayed  on the search engine result page as a clickable link. The search engine page contain the Snippet of a webpage that  contains the Title Tag, the URL of the page, meta description  of the page . That is , Snippet is the piece of information  regarding the webpage that is given in the search engine result.

Things to remember :


  •   Focused keyword should be included in the title.
  •   Title should be meaningful and attractive.
  •   The entire title should not be in capital letters. Only the first character of each word can be        given in capital letters.
  •   The length of the character should not exceed 512 pixels, i.e. 55-60 characters.
  •    The title should be unique.
  •    Minimum three words should be there in title.
  •    Avoid spelling mistakes and grammar mistakes.
  •    Avoid keyword Cannibalism.


Meta Description:


 The Meta Description gives the summary of the content in the page. Meta description is showed in the search engine result page along with title and the website URL. Optimizing Meta Description is very important in On Page SEO. It is 160 character snippet.Commonly this appears below the blue clickable link.
meta-description

Things to remember :


  • Length of character should be 155 - 160. i.e, it should not exceed 1024 pixel width.
  • Avoid spelling mistakes and grammar mistakes.
  • The content should be unique.
  • Unavailability of meta description, force Google to display any sentence from the content.


Meta Tags

meta-tag

Meta tags are piece of information that describes the content of the webpage. Meta means meta data , which is the type of data this tags provides. It is not displayed in the page itself instead it appears on the code. Meta tag is in html code usually at the "head" of the page and it is only visible to search engine. There are four types of Meta tags and they are :
  1. Meta Keyword Attribute
  2. Title Tag
  3. Meta Description Attribute
  4. Meta Robots Attribute

Header Tag 

The Header tag is used to give important headings in the webpage. <H1> to <H6> tags are used to create this headings. <H1> gives the most important heading and <H6>gives the least important heading. <H1> is the identity card of the website. 
header-tag

Image Optimization

image-optimization
Image optimization is a method through which we can attain user attention. Alt Tag is the important image optimization factor in SEO. Alt stands for alternate. If the image is not displayed or take long time to load then the text in the Alt tag is displayed instead of the image. Most of the search engines are text based because they cannot read images.

Internal Linking

internal-linking
Internal linking is the linking method through which the links are given from one page on a website to the other page on the same website. These links are mainly used for navigation , i.e the users can navigate to other pages of the websites through this links.




Please go through my previous post    Search Engine Optimization


                                                                                                     

                                                                                                               




























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